Some marketing is designed to disrupt your daily life and insert itself in your mind; think Barbie, the launch of Threads, and others before them.
These types of campaigns are high-budget, disruptive, and require a lot of already exciting brand equity to work with - they’re not for the one-person band that you and I are.
When we send an email to our subscribers, do we expect them to sit there waiting for it to drop?
You’re not selling Taylor Swift or Metallica concert tickets.
WIIFM
What’s in it for me?
That’s what everyone asks themselves all the time.
Your subscribers decided to subscribe to your newsletter because they saw something worthwhile in it. Or because your lead magnet was really interesting.
Are you living up to the expectations?
What did you promise your subscribers?
With every single email you send, ask yourself: what’s in it for THEM? Would this subscriber group find your content interesting and valuable? Is it something they expect?
Adjust your expectations
Put yourself in the shoes of your subscribers, heck, think of how you manage your own inbox.
Do you read every single email immediately?
Do you remember all of your subscriptions?
Neither do they.
We’re all humans after all, and your brand and your email is just a tiny part of their life, so adjust your expectations.
Decide for each email what your one goal is and funnel everything towards that. This is something you’d like to ideally measure after sending the campaign.
Put yourself in their shoes
Always put yourself in their shoes and send content that is (1) relevant to you and your business & (2) interesting and valuable to them.
The more you practise, the better you’re going to get.
Once you start sending regular emails to your audience, don’t stop. Keep as regular a routine as possible. It’s always harder to get back into it than to continue.
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I am open to talk email marketing with you whenever you’ve got any questions.
Just schedule a time :) https://calendly.com/maria-malaniia/30min
Happy end of July! 😱
Maria Malaniia