Get the most out of email marketing - even when you're super busy
Even when you're busy, don't forget about your subscribers.
So the problem is that you’re too busy and have so much going on that you just don’t have time for email marketing, but you know you should be sending out emails, you even have a small subscriber list ready.
How could you still do email marketing when you’ve got little capacity?
Decide on a frequency that is feasible for you
Don’t leave it too long between emails and don’t set unrealistic expectations of yourself.
If you can commit to 2 emails a month or one every other week, that’s great! (note, 2/m does not equal 1 every 2 weeks, the latter is more frequent and has a more rigid schedule)
If you can only do it once a month, that’s great too, but don’t leave it much longer than that.
Think about the timing of it, once a month is not exactly the same as every 4 weeks (because our calendar doesn’t like uniformity like that). So when during the month do you have time to sit down and dedicate a few hours to your email? Decide on a regular cadence and stick to it.
Decide what you’re writing about and what kind of emails you’re going to send
Focus first on what your audience finds valuable and what they want to hear from you - why did they subscribe to your list in the first place?
Then consider how you can bring that to life in your email, there are different formats you can adopt:
Round up: a topic email summary with lots of links and resources, for example, Courier Weekly
Personal/business update: keep your audience posted on what you’ve been up to, what’s to come and your learnings along the way. This type of email assumes a personal relationship with your subscribers.
News/Updates: do you host events, workshops, talks or classes that you’d like people to come to? Were you a guest on someone’s podcast? Did you write a blog recently? Let your audience know that they can access these resources and point out why that would be valuable for them.
Tips: monthly tips on how to __[insert your business niche]__. Help your audience do something themselves or remind them to do it, for example:
Monthly bullet journal prompts and ideas
Tips for plant care in the winter
Spring cleaning tips
How to read a book a week
Commit to it: put it in your calendar
Now that you know how often you’ll email and what you’ll talk about, you’ve come to the hardest part: actually doing it.
Book the time in your diary to do it at the decided frequency.
Then stick to it.
At first, give yourself a bit more time, expect it to be challenging at first. As you make a habit of it, it should become easier and faster to do later on.
Most importantly, keep going and don’t de-prioritise it, even when it gets challenging. You’ve promised your subscribers and they are expecting it.
How long does it take you to put together and send one email?
Need help getting started with your email marketing?
Let’s have a chat about your challenges, call it a free 30min consultation or an opportunity to ask me some questions, I simply aim to help you find a way to make email marketing work for you :)