TLDR:
Keep it simple and don’t try to fit anything and everything into your email, stick to one idea, keep it short and easy to read.
Make a schedule for yourself and stick to it. It will greatly increase the chances of you actually doing it and not procrastinating on it.
Think like your audience: “What’s in it for me?” and focus on sharing things that your audience would want to see.
1. Keep it simple
It’s easier said than done, but here are a few guidelines for keeping it simple:
Content
Focus on delivering one idea, one message in one email and make that as clear and as simple as possible.
If you try to send 3, 4, or 5 different messages, not only will you dilute the message you want the audience to focus on, but you are giving yourself more work to get each and every message right.
CTA
The benefit of sticking to one idea is that there is only one call to action (CTA) in the email for the subscribers to do (or not do). It also allows you to link the CTA throughout the email and deliver the message in different ways.
Design
Limit your fonts, colours, sections, images etc. One heading, one image followed by body copy simply does the job.
Mailmodo research has also found that simple layout emails work best (for the group surveyed):
46.7% of surveyors found that the single-column layout had worked best for them in 2022.
Once you get a hang of it, add a more hybrid email design to mix things up, but don’t overdo it.
2. Make a schedule
A schedule that will help you stay consistent with your email marketing. Starting with deciding how often you’re going to email your audience.
Then work backwards from there:
How long do you need to write an email?
How many days ahead will you start?
Then, book that in your calendar as a non-negotiable task with a set time.
Parkinson's law: Work fills its allotted time span, regardless of the amount of work to be done.
If you don’t make it as easy as possible for you to do this, the less likely will you do it and your subscribers will never hear from you.
Remember, you owe them because they subscribed. They want to hear from you.
3. Think like your audience
“What’s in it for me?”
No, not you, them. They open the email and ask themselves, “What’s in it for me?” - so what will you provide to answer it?
It’s a balance between what your business needs and what they want from you, but they have the power to unsubscribe here, so don’t just talk about yourself, no one likes that.
I explore this in more detail in this blog: Why should they subscribe to you?
To recap, these 3 things will help you succeed with your email marketing:
Keep it simple
Schedule it
Think like your audience
I’m ready to answer your email questions 🫡 https://calendly.com/maria-malaniia/30min
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Maria Malaniia
email marketing for nice people